NIke Rollerskate projects

A dynamic series of collaborative projects between Nike and the rollerskating group, Watch My Wheels. These initiatives centred around engaging rollerskating workshops designed to teach new skills and conversion sessions aimed at teaching how to assemble roller skates. The images captured during these events were prominently showcased across multiple platforms, including the Nike website, displayed on the side of Nike vans, and featured in an array of promotional materials, highlighting the energetic spirit of the rollerskating community.